Gucci Presents: Demetra
Gucci plans on incorporating this new material across all new collections going forward, as well as, contributing to a circular industry by up-cycling and reusing leftover Demetra scraps during manufacturing.
The first Gucci products to be released using Demetra are three new genderless sneaker models: The Gucci Basket, Gucci New Ace, and Gucci Rhyton sneakers.
These products are now available for purchase online or in Gucci stores.