On Jim Beam and Cadillac:
Valtteri Bottas — I was excited when I learned about it because I'm actually a whiskey guy. I like having a whiskey after dinner every now and then, especially bourbon. Cadillac and Jim Beam are both iconic American brands, and the branding and style are quite aligned. There's also a great story about Jim Beam himself driving a Cadillac and carrying his yeast.
On Finding Balance:
VB — I feel like there are a lot of contrasts in my life. These weekends are so hectic, busy and noisy. When I have time off, I always find myself searching for the opposite. I try to wind down, get out into nature and maybe have a Jim Beam by myself.
On the Mullet:
VB — Honestly, it’s just me. Getting the mullet for the first time was kind of a joke. I thought I’d give it a go, made a little video about it and then started to like it. Combined with the mustache, I just liked it. It really wasn’t planned. It just happened. Now it’s almost my trademark, so I guess I have to be like this forever.



















