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Pippa Garner Takes The Wheel

Pippa Garner, Backwards Car, 1973-1974, Performance documentation on Golden Gate Bridge, San Francisco. Courtesy of the artist and STARS Gallery, Los Angeles. Photo: Jeff Cohen

 

Garner’s work has always been a deflection of her surroundings; she emerged on the art scene in 1970’s Los Angeles, a time and environment heavily influenced by advertising and growth of mass media. Her intention was always to disrupt this. She would appear dressed as a salesman or investor — with a cropped suit, of course — on programs like The Tonight Show Starring Johnny Carson, The Merv Griffin Show, and Monster Garage throughout the mid-eighties. But it wasn’t all an act. It was an exploration of the self, which led her to experiment with gender-hacking through the use of hormones — a process she regards as conceptual artwork.

Pippa Garner on The Tonight Show Starring Johnny Carson (still), December 8, 1982. 

 

From tinkering with automobiles to her own body, Garner has made great strides in her study of cultural desires. The exhibition captures her work across all mediums, from a naval-baring suit she wore during one of her TV appearances to magazine advertisements of useless inventions and t-shirts printed with sardonic images and slogans.

 

Garner's exhibition maintains its relevance at a time quite different from the decade she emerged in. The complete body of work spanning five-decades, stands as a parody to late capitalist American society. Selling dreams to make a quick profit is a regular affair these days, but Garner is not selling anything. She's playfully reminding us how absurd consumerism is, that every day more and more of what we consume is targeted, with the aim of getting us to make certain monetary decisions. From billboards to algorithms to cars that drive themselves. Garner's show seemingly compels us to take the wheel and explore our latent desires as opposed to those that are right in front of us.

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