A Quarter Pound of Erotic Fanfiction with Dream Baby Press

“It’s storytelling with some of our favorite intellectual properties and characters, but in a totally new and incredible light,” Roif said. Special guests in the audience included internet personality Blizzy McGuire, and in a twist that was almost absurd enough to be natural — Austin Butler and Kaia Gerber.

The event saw readers pour their hearts out in the name of this decidedly playful strain of wordplay. The lineup included Mackenzie Thomas, Sophia Anne Caruso, Jon Burgerman, Starr himself, Greta Kline, and to top it off, RHONY star Leah McSweeney.

Starr and Roif, the duo behind the bright electricity of the Press’s operation, are hellbent on rewriting the ecosystem of public readings. Past events have unfolded at such venues as a FiDi boxing ring (complete with uproarious jeers and shouts), Peter Pan Donuts (a child was led out by an unprepared parent), and the hallowed ground of a Penn Station Sbarro (no explanation necessary).

From the clanks and shouts of normal dinner service downstairs, to the cheers and uncontrollable laughter on the third floor performance space, the night was marked by an interwoven symphony of sound. “I loved hearing the world of Burger King in the background — ‘Number Three!’ and all that being called out during the reading,” McGuire said.

I loved hearing the world of Burger King in the background — ‘Number Three!’ and all that being called out during the reading.

Zack Roif, Matt Starr (left); Sophia Anne Caruso, Leah McSweeney (top right); Ivy Wolk, Mackenzie T (bottom right)

Fanfiction, Starr and Roif explained, is typically read in isolation, perhaps in one’s bed late at night or in a private setting. To take it completely out of place and into the lived environment completely changes the context – into one of humor and humanity. “We had a similar event at Tara Downs gallery, and it was so sweet. It felt like we were at camp, sitting around a fire listening to the horniest, funniest stories,” Starr said.

Both are seasoned veterans in major public performances and campaigns. Starr, serving as the gallery director at Trotter & Scholer in the Lower East Side, has an impressive portfolio. His projects include a senior-citizen-casted version of Annie Hall and a widely-lauded escapade over two summers as "Amazon Boy" — a uniformed delivery man with 50 Amazon boxes strapped to his chest. Meanwhile, Roif, an accomplished artist and creative director, has made a significant impact through campaigns for major brands such as Mattel, Mercedes-Benz, and Merch Aid — a COVID-era artist merchandise project. Additionally, he is the co-creator of "Hellvetica”, a deliciously tricky typeface designed with colleague Matthew Woodward, which has been provoking conversations among designers worldwide since its launch.

With a portfolio of whimsical projects firmly rooted in rigorous disciplines, the rise of Dream Baby Press unfolds as a thrilling yet natural narrative. It takes something historically formal, such as the literary reading, and reproduces it in a democratic manner that captivates sold-out audiences, sparks elated joy, and fosters continued conversation far beyond the night’s hijinks.

For the latest event, Starr and Roiff worked hand-in-hand with the Burger King team at the Tribeca location. “We were in a really incredible text thread with the managers, who kept sending us periodic decor updates. It was so sweet; they were all so proud and excited to host us.” Starr said.

“There’s nothing quite like being in a group chat with your local Burger King,” Roif added.

The Burger King team shared that this was the first event of its kind hosted on the premises. With the floodgates now open, they are willing to consider hosting any other events pitched their way.

“One of our goals is to put on a show, and make literature entertaining and exciting,” Starr said. “We want to be the WWE of literature.” With all eyes on Dream Baby, a match shrouded in drama and literary whimsy has certainly just begun. Let the starting bell ring.

Office pulled the night’s readers for a special edition of Dream Baby’s Love/Hate lists. See below:

Leah McSweeney

Loves: Cooking meatballs

Hates: Women cosplaying as Princess Di

Mackenzie Thomas

Loves: Dogs that look like me

Hates: The way pants feel

Sophia Anne Caruso

Loves: Thinking hard or not thinking at all

Hates: The pressure to be one palatable version of myself for the algorithm

Jon Burgerman

Loves: Painting and panting

Hates: Bugs in the bath

Matt Starr

Loves: Time Square after 10pm

Hates: The fact that there hasn’t been a good new rom com in years

Greta Kline / Frankie Cosmos

Loves: Dioramas

Hates: Diarrhea

Ivy Wolk

Loves: Diflucan

Hates: Men asking me if I’m a comic when we are at a comedy related event. Why else would I be there, I’m not the maid

So Far So Good

April 26, 2024

Nolan Zangas’ first solo book So Far So Good, published by Blurring Books, unveils 160 pages of unreleased personal work spanning the last five years of living in New York City. Growing up running around the city's streets, capturing candid moments on disposable cameras during his youth, Nolan's desire to concretize his memories blossomed into the successful career he has today. This project stands apart his expansive body of work as a diaristic exploration of young adulthood, delving into the intersection of beauty and pain, and navigating "the fine line between success and failure" amidst the perpetual motion of a city like New York, shining a light on people and moments that shape its identity yet are often overlooked.

“In the spirit of La Haine as Vinz describes the man who falls from a skyscraper reassuring himself: ‘So far, so good...so far, so good’ on the way down,” the book serves as a tangible reminder that in life ‘It’s not how you fall that matters. It’s how you land.’”

Ahead of the launch at earshot.nyc tomorrow, we caught up with Nolan over email to talk about his selection process, how he got started taking photos, and why he doesn't post everything on Instagram.

Photography Nolan Zangas

How did you select what made it into the book?
My process is very physical. I hand print my images in a darkroom. I start by making a contact sheet. If I like the images on the contact sheet, I often cut them out and glue them into a notebook. Then I go back and print the images I like. Sometimes im in the darkroom like 30 hours in a week.
How many did you have to sort through?
It’s so hard to say. Easily over 100,000 frames. I made over 1,000 prints and most of them did not make the cut.
A book can act almost like an artifact, in that when you’re picking it up, it exists in that moment — whether that’s the day after it launches or five years from then. Did that come to mind and was there a specific thread you followed to ensure that timelessness?
I think that’s what makes books so important. I collect a lot of books. Images now feel so disposable, and I really like physical things. I think the selection of images are feel timeless, and the layout adds a bit of character to it all.
Not every upbringing is the same and as someone who also grew up in NYC, coming of age here is very different from any other place — at what point in your adolescence did you decide to start documenting your life and the people around you?
I started taking pictures of my friends on disposables around the age of 12. I lost or never picked up any of the negatives and the files are long gone. That really upsets me, and I think that made me want to take a lot more pictures as I got older. Around 18 is when I really started taking pictures of my life and things around me. I wanted to be able to look back at it all one day. I also think I’ve been surrounded with such diverse people. I think everyone deserves to have their picture taken.

How do you know when you’ve found a good picture?
There are a bunch of technical aspects that go into a good picture but I feel like for this project that stuff matters less. If it’s a good moment, and the picture makes me feel like I’m there, it’s a good picture.
The title is self-explanatory in context but I’m curious to know what led you to pick So Far So Good as the book's title.
Pretty early on in the process of making a layout actually. I think one of my friends said “so far so good” in conversation, and I instantly thought about the scene in La Haine where they talk about falling from a building. Then in my head I was like, holy shit thats the name right there”. It’s like, how far can you stretch a rubber band before it snaps. It felt really fitting to that point in my life and the book as a whole. A lot of good and a lot of bad around me.
Creating anything is an act of giving. How do you hope people, and those featured in its pages, receive the book?
I think it’s going to be cool for people who are in it because most of them don’t even know the pictures exist. I haven’t really been sending or showing anyone pictures because then they just end up on Instagram and in my head thats basically the trash can. I think some people won’t get it and others will. I don’t really mind. Everyone grew up doing different things.

It’s like, how far can you stretch a rubber band before it snaps. It felt really fitting to that point in my life and the book as a whole. A lot of good and a lot of bad around me.

I Only Came For the Parties

Between Rihanna and A$AP Rocky surprise appearance to the open bars, food trucks, and dance floors, the party was wild. As I arrived at the ranch, I was immediately met with a friend of mine running up to me saying, “Pookie and Jett are here. We NEED to party with them.” We began the hunt after stopping by the Passes.com table for some cotton candy. With a wrist full of stacked bands on one arm and a drink in my other, I hurried past Justin and Hailey Bieber before reaching the packed dance floor. It must’ve been close to sunrise when I finally came to and headed for the exit. Walking out, I ran into my friends who told me they just drove in from LA and NYC just for the party. This being my 10th Coachella, I'd probably stay home next year if it weren’t for this party.

Celebrating Earth Day w/ Nike x office

No Earth Day celebration is complete without action, so here are 10 local NYC-based initiatives you can get involved in to preserve the planet we all share.

Join a community garden: NYC has many community gardens (Brooklyn Botanic Garden, Queens Botanic Garden, The High Line) that offer volunteer opportunities and workshops on sustainable gardening practices.
Volunteer with NYC Parks: The NYC Parks Department offers various volunteer programs, including tree planting, cleanups, and habitat restoration.
Participate in beach cleanups: Organizations like the Surfrider Foundation and the NYC Parks Department organize regular beach cleanups in NYC's coastal areas.
Get involved with local environmental groups: Groups like the Sierra Club, the Nature Conservancy, and the NYC Environmental Justice Alliance offer various volunteer opportunities and campaigns.
Take part in citizen science projects: Organizations like the NYC Audubon Society and the Brooklyn Botanic Garden offer citizen science projects that allow individuals to contribute to environmental research.
Join a local recycling program: NYC's Department of Sanitation offers various recycling programs, including organics collection and textile recycling.
Support local sustainable businesses: Choose to shop at local businesses that prioritize sustainability and environmentally friendly practices. (Here's a great resource for finding them)
Advocate for environmental policy change: Contact local representatives and participate in advocacy campaigns with organizations like the NYC Environmental Justice Alliance.
Participate in park cleanups: Organizations like the Central Park Conservancy and the Prospect Park Alliance offer regular cleanup events.
Join a local environmental activism group: Groups like Extinction Rebellion NYC and the Sunrise Movement NYC offer opportunities for individuals to get involved in environmental activism and advocacy.