Football Goes Off the Field
Acording to Venezia FC’s brand director Ted Philipakos, the direction we're headed here is a "product of duality." A play on both modern and traditional elements of coastal life, highlighting the team's home, from all angles. Tough, chic, raw, and soft all at once — see for yourself, but it appears photographer Alessandro Simonetti and stylist John Colver have aced the assignment.
Featuring the dreamy waters of Venice, Venezia’s bold 22/23 pre-match and away shirts are worn by actor Daniele Barison. Colver recalled that as the only non-Italian on the campaigns set, he could tell straight away that Barison was emblematic of the city itself. The intimate portraiture of the images underlined his “local attitude and raw emotion", inspired by his 2021 film “Atlantis”, which encapsulated Venice's unique youth culture.
Commissioned to the Bureau Borsche team, the logo and design of the jersey was reimagined in a new era. Philipakos emphasized that “in developing a new visual identity, we had the opportunity to realign with tradition — most notably by returning the winged lion of Saint Mark to gold, as it had been throughout most of our 114-year history”. Following the team's organic growth over the years, Venezia has met its moment of maturity through heritage and ingenuitiy.
The collection is a small piece of their enormous appreciation for Venice, creating something “stronger than ever before, so that a small club from a small city with a small stadium can feel an outsized significance and punch above its weight.”
Check out the new collection on Venezia's website, launching Thursday, July 21st.
